Since 1998, Axiom helps organizations design and implement a profitable Customer Loyalty and Marketing Automation strategy. Our expertise covers in-depth knowledge of loyalty marketing, with extensive experience in large-scale implementations for the banking, retail, petrol retail, telecommunications, travel and entertainment sectors.

With clients in 14 countries, we have created innovative concepts in loyalty management, which are currently deployed in standalone and multi-merchant coalition programs. We have also created the award-winning Merit Loyalty Suite®, a comprehensive software platform for managing Multi-Channel Marketing Automation programs in a flexible, reliable and cost-effective way. Axiom offers a complete array of technologically advanced software solutions and services to help organizations take advantage of data in understanding their customers and turning them into profitable advocates.