In today’s global market, where everything can be found online, company growth relies heavily on the correct digital marketing strategy that will turn the audience into customers. This may sound easy but, in reality, digital marketing requires a completely different approach and this makes it harder to succeed. So, how can a company choose the right digital marketing approach for its clientele? How can it effectively push the right product to the right customer at the right time, across the right channel? The 14th Digital Marketing Forum aims to help digital marketers equip themselves to address these challenges and to bring to light the latest trends, tendencies and techniques for formulating an effective digital advertising strategy – the most powerful form of advertising.