The Cypriot government is in the process of creating a national strategy for cruise tourism, aimed at transforming the island into a prime destination in the Eastern Mediterranean.
The new cruise strategy, set to be finalised by the first half of 2025 is expected to further bolster the economy and job market, considering the sector’s contributions to the tourism and hospitality sectors.
According to a report by Philenews, the government has initiated a public consultation on the strategy, urging stakeholders to contribute their thoughts and recommendations by September 6. This approach, the report continued, will provide a comprehensive overview of the current landscape, identifying key competitive advantages, opportunities for growth, and areas in need of enhancement.
The strategy will be executed in two distinct phases. Firstly, it will involve a review of the current state of the sector by February 28, followed by the development of a detailed action plan due by June 30, 2025. The strategy is built on four strategic pillars. These include the improvement of existing infrastructure, refining processes and services, developing and promoting tourism products, and strengthening institutional governance.
Source: Cyprus Mail