Amathus (UK) Ltd, a 100% subsidiary of Amathus Public Ltd which is based in Cyprus, has been successful in operating and selling holidays out of the UK since 1963 to Greece, the Greek Islands and Cyprus using its brand name Amathus Holidays.

Andreas Vasiliou, Managing Director of Amathus (UK) Ltd said, "Many operators claim to be specialists but I doubt if any have better local knowledge and experience of these destinations, which has been gained over 50 years of trading as Amathus Holidays. I’m delighted that we will be able to continue serving the travel trade through this new franchise agreement with Your Holiday Booking.com Limited".

Amathus Holidays will maintain its Brand Identity and trade as a part of MidCounties Coop Travel. Due to launch its new B2B website in Mid April, Amathus Holidays will be led by Managing Director Janette Bell  -  Formerly Commercial Director of Bedbank  and Spearheading Aphrodite Hills Resort Holidays whom are a significant UK  Specialist for Aphrodite Hills Resort, Cyprus.

Peter Healey, Chairman of Vertical Group and Owner of Your Holiday Booking Limited, commented on this agreement "We are delighted to be given this opportunity; Amathus Holidays is a well respected brand and we look forward to presenting the brand to the market, providing a quality and luxury product to the travel agent community through our B2B activity. Janette Bell brings with her over 20 years industry and local knowledge and experience especially in the field of Luxury Tour Operation for Cyprus and Greece".

Alistair Rowland, Group General Manager for Midcounties Co-operative Travel said, "The Coop Consortium is delighted to work with Janette and Peter with Amathus Holidays. The specialism and drive will be a real asset in driving this business and supporting volume for Amathus Holidays a great brand in itself".

Source: Travel Daily News